Color Reviving Gloss

What is it?
Refresh faded tones, reduce brassiness and add brilliant shine with these 7 semi‑permanent shades + one universal clear shade, all of them winners of the 2020 Allure Best of Beauty Award.
What does it do?
Depending on what you're looking for, gloss can enhance faded color, boost shine, and either cool down unwanted brassy tones or add warmth and dimension.

Two ways to use Gloss

Gloss Mid-Lengths and Ends When You Color Your Roots
Permanent color + gloss is the salon‑secret system for shiny, healthy‑looking hair. Immediately after coloring your roots, apply gloss to your mid‑lengths and ends, then let process together. Gloss makes your hair look freshly colored, without over‑darkening or creating color buildup.
Refresh Your Color with Gloss
You can also use gloss between coloring to bring faded color back to life. Apply from roots to ends.

What can gloss do for you?

Reduce Brassiness

Crema neutralizes unwanted yellow or orange tones in blonde and gray hair. Espresso neutralizes unwanted red or orange tones in brunette hair.

Add a Pop of Color

Try rich red Barolo or warm copper Cannella for intense color without the commitment.

Add Warmth

Add dimension and shine with a hint of caramel Amaretto, honey Miele, or golden Prosecco.

Increase Shine Without Color

Clear Glassa instantly refreshes vibrancy + shine.

customer reviews

Glossy shine

The prosecco gloss was a perfect compliment to the Sicily blonde permanent hair color. It gave my hair lots of shine and body. Will be using it again in about 2 weeks.

—Patti

Prosecco

Great enhancer for auburns/red

I love this! Using it in combination with Vesuvius Red, it really brings out the red tones a lot and makes the color so vivid. Absolutely recommend pairing if you are doing auburn or a red color!

—Kate M

Barolo

Excellent

Shine, shine, shiny...thats all I can say! wonderful product used a week after my color. Made my color last longer and gave incredible shine.

—Nancy A

Cannella

I love the hair color

I love the hair color and there were no side effects to your product.

—Tina

Espresso

I love my new color.

I love my new color. It is very close to my own natural color. The product smells so good too! I am very happy with Madison Reed.

—Pamela

Miele

Brassiness Be Gone!

This product does exactly what it says. My color was really brassy (my hair has a long red stage) and this product (sent free for me to try) did a great job removing all that brassy red. Now I love the color and plan to use this product after every application of color.

—Sharon F

Crema

Goodbye harsh ingredients*

full of:
keratin, argan oil, and ginseng root extract for shine, softness, and extra nourishment
*free of:
ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide

Ammonia Free
Cruelty Free
Leaping Bunny Certified